REAL ESTATE DIGITAL AND ANALOG IN THE SPOTLIGHT

Real estate campaigns with charisma

MAKING REAL ESTATE VISIBLE – ONLINE AND OFFLINE

Whether digital or analog, emotional or fact-based – we make real estate visible. And not just any old way, but strategically smart, attention-grabbing, and performance-driven. Because in today's media landscape, it takes more than just a pretty picture or a good story. It takes campaigns that are well thought out, tailored to the target audience, and networked across channels.

We take a holistic approach to advertising – from classic print ads and out-of-home posters to highly customized direct mailings and digital campaigns with measurable impact. And because every project is different, we always develop tailor-made concepts that fit your property, your market, and your timing.

MORE THAN ADVERTISING – WE CREATE RELEVANCE

TARGETED VISIBILITY – WHERE IT STILL WORKS

Traditional print ads are far from obsolete – they just need the right strategy. We place your ad in target group-relevant daily newspapers, trade magazines, orspecial supplements, always with a focus on regional relevance and high-quality design. We not only take care of media planning, but also headlines, layout, and production - all from a single source, with a clear goal: maximum visibility and strong recognition.

Lilo Faltblatt, Broschüre

WHEN OUTDOOR ADVERTISING IS MORE THAN JUST POSTER SPACE

We love out-of-home advertising. Why? Because large-scale advertising has an impact where people live, work, and move around. Whether it's city light posters at busy intersections, large billboards along commuter routes, orbuilding wraps in prime urban locations – we know how to make real estate visible in public spaces. Our focus is on campaign-driven motifs with stopping power, a smart media mix, and location selection with maximum reach.

UNCONVENTIONAL, SURPRISING, EFFECTIVE

When traditional methods aren't enough, we break new ground. With unconventional ideas, creative concepts, and surprising placements, we attract attention beyond the norm. For us, guerrilla marketing isn't an end in itself, but a strategic tool that we use when it's really appropriate, and when it will get your project talked about.

LET'S TALK LET'S TALK LET'S TALK LET'S TALK LET'S TALK LET'S TALK LET'S TALK

DIRECT MARKETING: YOUR MESSAGE, DIRECTLY TO THE HEART OF THE CUSTOMER

INSPIRING INSTEAD OF JUST INFORMING

A well-designed property newspaper or project magazine can generate enthusiasm, build trust, and create a brand. We develop content that tells a story and convinces with facts. Editing, layout, production – everything comes from a single source. The final product is delivered as a high-quality print product or interactive PDF, depending on the target group and channel strategy.

  • Symbolic image for property marketing strategy
    Symbolic image for property marketing strategy

    STRATEGY & POSITIONING

    STRATEGIC FOCUS

    TARGET GROUP ANALYSIS

    TOUCHPOINTS

    LOCATION MARKETING

    PROPERTY MARKETING

    COMMUNICATION CONCEPTS

    STRATEGY & POSITIONING
  • Symbolic image for property marketing branding
    Symbolic image for property marketing branding

    BRANDING & VISUALISATION

    NAMING

    CLAIM DEVELOPMENT

    CORPORATE DESIGN

    3D RENDERINGS

    PHOTOGRAPHY AND VISUAL LANGUAGE

    IMAGE FILM

    BRANDING & VISUALISATION
  • Symbolic image for property marketing Environmental
    Symbolic image for property marketing Environmental

    ENVIRONMENTAL MARKETING

    MARKETING SUITES, SHOWROOMS, AND LOBBIES

    BUILDING BRANDING (BLOW-UPS, CONSTRUCTION SIGNS, CONSTRUCTION FENCES, ETC.)

    GUIDANCE AND ORIENTATION SYSTEMS

    ON-SITE EVENTS AND ACTIVITIES

    ENVIRONMENTAL MARKETING
  • Symbolic image for property marketing exposes
    Symbolic image for property marketing exposes

    SALES DOCUMENTS

    SALES DOCUMENTS: 

    EXPOSÉS / FOLDERS

    INVESTMENT MEMORANDUMS

    SALES DOCUMENTS
  • Symbolic image for property marketing ux
    Symbolic image for property marketing ux

    DIGITAL & UX

    PROJECT WEBSITES WITH

    INTEGRATED SPACE MANAGEMENT TOOLS

    NEWS SECTIONS

    NEWSLETTERS

    SEO

    DIGITAL & UX

CAN I HELP YOU?

Mariam Purtseladze
Projektmanagerin

Have we sparked your interest, or do you have any questions for us?

Feel free to send us an email with your request.

COMMUNICATION IS EVERYTHING
Porträt von Mariam Purtseladze, Projektmanagement – freundlich lächelnd vor neutralem Hintergrund.

FAQ - Real Estate Marketing Campaigns Munich

What does vierzehn02 mean by a real estate marketing campaign?

A strategically planned, cross-channel campaign that creates visibility - from print and OOH to digital and direct marketing.

Do real estate campaigns also make sense for smaller projects?

Especially in a highly competitive market like Munich, even a small project can attract a lot of attention with a targeted campaign.

How long does it take to implement a campaign?

Depending on the scope and channel mix, the period varies - from a few weeks for direct marketing to several months for complex cross-media campaigns.

Which channels does vierzehn02 offer?

Print ads, out-of-home, guerrilla marketing, direct mailings, newsletters, project magazines, online ads, microsites and more.

Does vierzehn02 also offer media planning and production?

Yes, from strategic consulting, conception and design to media planning and production, we provide you with everything from a single source.

Communication is everything

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