STRATEGY & POSITIONING
STRATEGIC FOCUS
TARGET GROUP ANALYSIS
TOUCHPOINTS
LOCATION MARKETING
PROPERTY MARKETING
COMMUNICATION CONCEPTS
Before the first advertisement is placed, before posters are hung or social ads go live, one thing is essential: well-designed sales documents. They are the backbone of every real estate campaign and often the first real point of contact between the project and interested parties. This is where interest is either generated or lost.
At vierzehn02, we ensure that your documents not only inform, but also convince. Clear in structure, high-quality in design, understandable in content. For buyers, tenants, or investors. And for your brand.
An exposé is more than just an informational PDF. It is the showcase for your property. That is why we design customized exposés that set standards in both design and content. Whether for new neighborhoods, existing properties, or project developments, each exposé is tailored to the project, the target group, and the marketing strategy. We develop a unique visual language, formulate clear selling points, and ensure consistency in text, graphics, and layout.
We also design compact folders - for example, for distribution at trade shows or events—in line with your project's corporate design. Of course, we also take into account finishing touches, feel, material selection, and printing. Because every detail counts.
When selling large commercial properties, residential portfolios, or project developments, you need documentation that inspires confidence. A professional investment memorandum not only provides information - it shows that your offer has substance.
We take care of the entire process for you: structure, text, design, data preparation, visualization. We ensure that relevant financial figures are presented concisely, with a narrative storyline and a modular design that works well in both digital and print formats.
We also create digital or printed teasers, assist with the adaptation of floor plans, integrate market data and, on request, provide graphic design for ESG criteria or sustainability aspects.
ADVERTISING CAMPAIGNS:
MAGAZINES / OBJECT PUBLICATIONS / MAILINGS
PRINT ADS / OUT-OF-HOME POSTERS, LARGE-SCALE, OUTDOOR ADVERTISING
GUERRILLA MARKETING
PERFORMANCE MARKETING:
LINKEDIN, FACEBOOK & INSTAGRAM ADS
SOCIAL MEDIA CONTENT MANAGEMENT
GOOGLE ADS & GOOGLE DISPLAY ADS / BANNER ADVERTISING
What makes a project complete: technical documentation, equipment catalogs, building specifications, special request folders. Here, too, we take care of the entire process from content structure to production. And if you already work with architects or specialist planners, we integrate seamlessly into existing processes.
We ensure that every document, whether legal, technical, or emotional, becomes part of your overall image.
A successful exposé contains appealing images, relevant key figures, floor plans, site plans, a convincing text - and ideally a clear brand message. The aim is to combine emotion and information.
Yes, exposés are usually aimed at private customers or tenants, investment memoranda at institutional investors or funds. The tone, information density and design are adapted accordingly.
That depends on the scope. A compact folder exposé can be produced in 1-2 weeks. Comprehensive dossiers or memoranda can take 2-5 weeks - depending on the coordination and material situation.
The costs depend on the scope and effort involved. We will be happy to provide you with an individual quote after an initial consultation.
Residential real estate, new buildings, project developments, existing properties, office space, mixed-use or commercial areas - we know our way around all segments.