STRATEGIE & POSITIONIERUNG
STRATEGIC FOCUS
TARGET GROUP ANALYSIS
TOUCHPOINTS
LOCATION MARKETING
PROPERTY MARKETING
COMMUNICATION CONCEPTS
Real estate marketing is much more than a beautiful brochure or a glossy rendering. It's about timing, understanding your target audience, and creating a strong image. At vierzehn02, we develop creative and
effective marketing solutions that make your property desirable to buyers, tenants, and investors. Our claim: quick to the point, visually compelling, and strategically sound.
We combine brand development, communication, and sales with a holistic approach. For commercial and residential real estate, new buildings, existing properties, and neighborhood developments, we create customized concepts that stand out, build trust, and motivate action. Whether you are launching a new construction project, repositioning an existing property, or marketing a commercial location, we accompany you from brand strategy to visualization to campaign.
We believe in well-thought-out concepts, clear brand images, and communication solutions that sell – both online and offline. Every property deserves an individual setup. That's why we start with a strategic orientation, analyze target groups, identify relevant touchpoints, and develop communication and design strategies based on this. With strong branding, unique imagery, impressive renderings, and a consistent visual identity, we translate the character of your property into a brandable image – consistent across all channels.
At the same time, we develop tailor-made online and offline measures: project websites with enquiry tools and newsletter functions, high-quality exposés and folders, eye-catching outdoor advertising or high-performance digital campaigns – every measure is part of a meaningful overall strategy, tailored to the project, target group and budget.
The agency vierzehn02 specializes in brand and sales development for real estate projects. Our interdisciplinary team of strategists, designers, and marketing professionals combines creative excellence with economic thinking. We develop real estate brands that reach people and make projects a success. We not only bring in-depth knowledge of architecture, markets, and target groups to the table, but above all one thing: a passion for communication that works.
We think from concept to marketing, from design to performance. Fast, individual, efficient. Whether you are a property developer, project developer, real estate agent, or investor, with us you will find partners who understand your project and will take it forward.
ADVERTISING CAMPAIGNS:
MAGAZINES / OBJECT PUBLICATIONS / MAILINGS
PRINT ADS / OUT-OF-HOME POSTERS, LARGE-SCALE, OUTDOOR ADVERTISING
GUERRILLA MARKETING
PERFORMANCE MARKETING:
LINKEDIN, FACEBOOK & INSTAGRAM ADS
SOCIAL MEDIA CONTENT MANAGEMENT
GOOGLE ADS & GOOGLE DISPLAY ADS / BANNER ADVERTISING
From the initial idea to the final campaign: whether strategic consulting, branding, 3D visualization, project website or the complete marketing campaign: we design holistic experiences that make real estate visible - digitally, on site and exactly where your target group is looking. Each measure is part of an overarching whole: a brand world that charges your property with emotion, positions it in a market-oriented way and anchors it in the long term.
Have we sparked your interest, or do you have any questions for us?
Feel free to send us an email with your request.