WE MOBILIZE YOUR PROPERTY!

Real estate marketing is much more than a beautiful brochure or a glossy rendering. It's about timing, understanding your target audience, and creating a strong image. At vierzehn02, we develop creative and
effective marketing solutions that make your property desirable to buyers, tenants, and investors. Our claim: quick to the point, visually compelling, and strategically sound.

We combine brand development, communication, and sales with a holistic approach. For commercial and residential real estate, new buildings, existing properties, and neighborhood developments, we create customized concepts that stand out, build trust, and motivate action. Whether you are launching a new construction project, repositioning an existing property, or marketing a commercial location, we accompany you from brand strategy to visualization to campaign.

REAL ESTATE MARKETING THAT REACHES PEOPLE

We believe in well-thought-out concepts, clear brand images, and communication solutions that sell – both online and offline. Every property deserves an individual setup. That's why we start with a strategic orientation, analyze target groups, identify relevant touchpoints, and develop communication and design strategies based on this. With strong brandingunique imageryimpressive renderings, and a consistent visual identity, we translate the character of your property into a brandable image – consistent across all channels.

At the same time, we develop tailor-made online and offline measures: project websites with enquiry tools and newsletter functionshigh-quality exposés and folderseye-catching outdoor advertising or high-performance digital campaigns – every measure is part of a meaningful overall strategy, tailored to the project, target group and budget.

real estate marketing

SELECTED REFERENCES

WHERE REAL ESTATE BECOMES A BRAND

The agency vierzehn02 specializes in brand and sales development for real estate projects. Our interdisciplinary team of strategists, designers, and marketing professionals combines creative excellence with economic thinking. We develop real estate brands that reach people and make projects a success. We not only bring in-depth knowledge of architecturemarkets, and target groups to the table, but above all one thing: a passion for communication that works.

We think from concept to marketing, from design to performance. Fast, individual, efficient. Whether you are a property developerproject developerreal estate agent, or investor, with us you will find partners who understand your project and will take it forward.

  • Real estate marketing strategy
    Real estate marketing positioning

    STRATEGIE & POSITIONIERUNG

    STRATEGIC FOCUS

    TARGET GROUP ANALYSIS

    TOUCHPOINTS

    LOCATION MARKETING

    PROPERTY MARKETING

    COMMUNICATION CONCEPTS

    STRATEGY & POSITIONING
  •  Real estate marketing branding
    Real estate marketing branding

    BRANDING & VISUALISIERUNG

    NAMING

    CLAIM DEVELOPMENT

    CORPORATE DESIGN

    3D RENDERINGS

    PHOTOGRAPHY AND VISUAL LANGUAGE

    IMAGE FILM

    BRANDING & VISUALISATION
  • real estate marketing environmental

    ENVIRONMENTAL MARKETING

    MARKETING SUITES, SHOWROOMS, AND LOBBIES

    BUILDING BRANDING (BLOW-UPS, CONSTRUCTION SIGNS, CONSTRUCTION FENCES, ETC.)

    GUIDANCE AND ORIENTATION SYSTEMS

    ON-SITE EVENTS AND ACTIVITIES

    ENVIRONMENTAL MARKETING
  • Real estate marketing Exposes
    Real estate marketing Exposes

    SALES DOCUMENTS

    SALES DOCUMENTS: 

    EXPOSÉS / FOLDERS

    INVESTMENT MEMORANDUMS

    SALES DOCUMENTS
  • Real estate marketing UX
    Real estate marketing website UX

    DIGITAL & UX

    PROJECT WEBSITES WITH

    INTEGRATED SPACE MANAGEMENT TOOLS

    NEWS SECTIONS

    NEWSLETTERS

    SEO

    DIGITAL & UX
  • Real estate campaigns
    real estate marketing campaign

    CAMPAIGNS & MARKETING

    ADVERTISING CAMPAIGNS:

    MAGAZINES / OBJECT PUBLICATIONS / MAILINGS

    PRINT ADS / OUT-OF-HOME POSTERS, LARGE-SCALE, OUTDOOR ADVERTISING

    GUERRILLA MARKETING

    PERFORMANCE MARKETING:

    LINKEDIN, FACEBOOK & INSTAGRAM ADS

    SOCIAL MEDIA CONTENT MANAGEMENT

    GOOGLE ADS & GOOGLE DISPLAY ADS / BANNER ADVERTISING

    CAMPAIGNS & MARKETING

We develop brand spaces that sell.

From the initial idea to the final campaign: whether strategic consulting, branding, 3D visualization, project website or the complete marketing campaign: we design holistic experiences that make real estate visible - digitally, on site and exactly where your target group is looking. Each measure is part of an overarching whole: a brand world that charges your property with emotion, positions it in a market-oriented way and anchors it in the long term.

 Real estate marketing Brand spaces

ADVERTISING AGENCY NEWS

Better ranking through good UX design

Find out why good UX design is far more than design cosmetics and how a convincing user experience improves your conversion rate, customer loyalty and your Google ranking.

Google loves experience

UX has long been a ranking factor. Find out how user experience and search engine optimization interact and how you can trim your website for visibility and impact.

Order in the system creates impact in the experience

Structure alone is no longer enough: Why storytelling is the key to digital brand management today – with examples from vierzehn02 & Grub Brugger.

CAN I HELP YOU?

Mariam Purtseladze
Project Manager

Have we sparked your interest, or do you have any questions for us?

Feel free to send us an email with your request.

Porträt von Mariam Purtseladze, Projektmanagement – freundlich lächelnd vor neutralem Hintergrund.

Communication is everything

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