Your advertising agency VIERZEHN02

The privacy policy of the agency vierzehn02 is based on the terminology used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easily readable and understandable for the public as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance. In this privacy policy, we use, among other things, the following terms:

a) Personal data
Personal data is any information relating to an identified or identifiable natural person (hereinafter  „data subject“). A natural person is considered identifiable if he or she can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

b) Data subject
A data subject is any identified or identifiable natural person whose personal data is processed by the controller.

c) Processing
Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.

d) Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of limiting its future processing.

e) Profiling
Profiling is any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

f) Pseudonymization
Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that this additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

g) Controller or Data Controller
The controller or data controller is the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. If the purposes and means of such processing are specified by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

h) Processor
A processor is a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.

i) Recipient
A recipient is a natural or legal person, public authority, agency, or other body to which personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be considered recipients.

j) Third party
A third party is a natural or legal person, public authority, agency, or body other than the data subject, the controller, the processor, and the persons authorised to process the personal data under the direct authority of the controller or processor.

k) Consent
Consent is any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the member states of the European Union, and other provisions related to data protection is:
Advertising Agency vierzehn02
Goethestrasse 49a
80336 Munich
Germany
Tel.: +49 89 89052400
Email: agentur@vierzehn02.de
Website: www.vierzehn02.de

The data protection officer of the controller is:

Christina Frommer
Agency vierzehn02
Goethestrasse 49a
80336 Munich
Germany
Tel.: +49 89 89052400
Email: datenschutz@vierzehn02.de
Website: www.vierzehn02.de
Any data subject may contact our data protection officer directly at any time with any questions or suggestions regarding data protection.

The fourteen02 agency's website uses cookies. Cookies are text files that are placed and stored on a computer system via an internet browser.
Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a character string that allows websites and servers to be assigned to the specific internet browser in which the cookie was stored. This enables the visited websites and servers to distinguish the individual browser of the data subject from other internet browsers that contain other cookies. A specific internet browser can be recognized and identified via the unique cookie ID. By using cookies, the fourteen02 agency can provide users of this website with more user-friendly services that would not be possible without the setting of cookies. Cookies can be used to optimize the information and offers on our website for the user. As already mentioned, cookies enable us to recognize users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to enter their access data every time they visit the website because this is taken over by the website and the cookie stored on the user's computer system. The data subject can prevent cookies from being set by our website at any time by means of a corresponding setting in the internet browser used and thus permanently deny the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the internet browser used, not all functions of our website may be fully usable.

The website of the agency vierzehn02 collects a series of general data and information each time the website is accessed by a data subject or an automated system. This general data and information is stored in the server's log files. The following may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system, and other similar data and information that serve to avert dangers in the event of attacks on our information technology systems.
When using this general data and information, the agency vierzehn02 does not draw any conclusions about the data subject. Rather, this information is required:
1. to deliver the content of our website correctly
2. to optimize the content of our website and its advertising
3. to ensure the long-term functionality of our information technology systems and the technology of our website
4. and to provide law enforcement authorities with the information necessary for prosecution in the event of a cyberattack. This anonymously collected data and information is therefore evaluated by the agency vierzehn02 both statistically and with the aim of increasing data protection and data security within our company in order to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data in the server log files are stored separately from all personal data provided by a data subject.

We use the lead generation service provided by Leadinfo B.V., Rotterdam, Netherlands. This service recognizes company visits to our website based on IP addresses and shows us publicly available information, such as company names or addresses. In addition, Leadinfo sets two first-party cookies to evaluate user behavior on our website and processes domains from form entries (e.g., „leadinfo.com“) to correlate IP addresses with companies and improve services.

Further information can be found at www.leadinfo.com. You have the option to opt out on this page: www.leadinfo.com/en/opt-out. If you opt out, Leadinfo will no longer collect your data.

Due to legal regulations, the website of the agency vierzehn02 contains information that enables quick electronic contact with our company and direct communication with us. If the email address is entered, the personal data transmitted by the data subject will be automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the controller will be stored for the purposes of processing or contacting the data subject. This personal data will not be passed on to third parties.

The controller shall process and store the personal data of the data subject only for the period necessary to achieve the storage purpose, or as far as this is provided for by the European legislator or other legislator in laws or regulations to which the controller is subject.
If the storage purpose no longer applies, or if a storage period prescribed by the European legislator or other competent legislator expires, the personal data shall be routinely blocked or erased in accordance with legal requirements.

a) Right to confirmation
Every data subject has the right granted by the European legislator to obtain confirmation from the controller as to whether or not personal data concerning him or her are being processed. If a data subject wishes to exercise this right of confirmation, he or she may contact an employee of the controller at any time.

b) Right to information
Every data subject has the right granted by the European legislator to obtain from the controller free information about the personal data concerning him or her stored at any time and a copy of this information. Furthermore, the European legislator has granted the data subject the right to obtain the following information:

• The purposes of the processing
• The categories of personal data being processed
• The recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
• If possible, the planned duration for which the personal data will be stored, or if not possible, the criteria used to determine that duration
• The existence of a right to request from the controller rectification or erasure of personal data concerning them or restriction of processing of the personal data concerning them or to object to such processing
• The existence of a right to lodge a complaint with a supervisory authority
• If the personal data are not collected from the data subject: all available information on their source
• The existence of automated decision-making, including profiling, pursuant to Article 22 (1) and (4) GDPR and meaningful information on the logic involved, as well as the significance and envisaged consequences of such processing for the data subject

Furthermore, the data subject has the right to obtain information as to whether personal data has been transferred to a third country or to an international organization. Where this is the case, the data subject also has the right to obtain information about the appropriate safeguards relating to the transfer. If a data subject wishes to exercise this right of information, they may contact any employee of the controller at any time.

c) Right to rectification
Any data subject shall have the right granted by the European legislator to request the immediate rectification of inaccurate personal data concerning them. Furthermore, the data subject has the right, taking into account the purposes of the processing, to have incomplete personal data completed, including by means of providing a supplementary statement.
If a data subject wishes to exercise this right to rectification, they may contact any employee of the controller at any time.

d) Right to erasure (right to be forgotten)
Any person affected by the processing of personal data has the right granted by the European legislator to request the controller to erase personal data concerning him or her without undue delay, provided that one of the following reasons applies and processing is not necessary:

• The personal data were collected in relation to information society services offered pursuant to Art. 8 (1) GDPR.
• The erasure of the personal data is necessary to fulfill a legal obligation under Union or Member State law to which the controller is subject.
• The personal data were processed unlawfully.
• The data subject objects to the processing pursuant to Art. 21 (1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21 (2) GDPR.
• The data subject withdraws consent on which the processing is based according to Art. 6 (1) (a) GDPR or Art. 9 (2) (a) GDPR, and there is no other legal ground for the processing.
• The personal data were collected or otherwise processed for such purposes for which they are no longer necessary.

If one of the above reasons applies, and a data subject wishes to request the erasure of personal data stored by the agency vierzehn02, they may contact an employee of the controller at any time. The employee of the agency vierzehn02 will ensure that the erasure request is complied with immediately.

If the personal data was made public by the agency vierzehn02 and our company, as the controller pursuant to Art. 17 (1) GDPR, is obliged to erase the personal data, the agency vierzehn02 shall take appropriate measures, including technical ones, taking into account the available technology and the implementation costs, to inform other data controllers which process the published personal data that the data subject has requested the erasure by such controllers of all links to these personal data or of copies or replications of these personal data, unless processing is required. The employee of the agency vierzehn02 will arrange the necessary measures in individual cases.

e) Right to restriction of processing
Any person affected by the processing of personal data has the right granted by the European legislator to request the controller to restrict processing if one of the following conditions applies:

• The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
• The processing is unlawful.
• The data subject opposes the erasure of the personal data and instead requests the restriction of their use.
• The controller no longer needs the personal data for the purposes of the processing.
• However, the data subject needs them to assert, exercise, or defend legal claims.
• The data subject has objected to processing pursuant to Art. 21 (1) GDPR and it has not yet been determined whether the legitimate grounds of the controller override those of the data subject.

If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of personal data stored by the agency vierzehn02, they may contact any employee of the controller at any time. The employee of the agency vierzehn02 will arrange for the restriction of processing.

f) Right to data portability
Every data subject shall have the right granted by the European legislator to receive the personal data concerning him or her, which was provided to a controller, in a structured, common, and machine-readable format. He or she also has the right to transmit these data to another controller without hindrance from the controller to whom the personal data was provided, provided that the processing is based on consent pursuant to point (a) of Article 6(1) GDPR or point (a) of Article 9(2) GDPR or on a contract pursuant to point (b) of Article 6(1) GDPR, and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
Furthermore, in exercising his or her right to data portability pursuant to Article 20(1) GDPR, the data subject has the right to have the personal data transmitted directly from one controller to another, where technically feasible and when doing so does not adversely affect the rights and freedoms of others.
To assert the right to data portability, the data subject may contact an employee of the agency vierzehn02 at any time.

g) Right to object
Any data subject shall have the right granted by the European legislator to object at any time to the processing of personal data concerning him or her which is based on Article 6(1)(e) or (f) of the GDPR, for reasons related to his or her particular situation. This also applies to profiling based on these provisions.
The agency vierzehn02 shall no longer process the personal data in the event of an objection unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defense of legal claims.
If the agency vierzehn02 processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of personal data for the purposes of such advertising. This also applies to profiling insofar as it is related to such direct marketing. If the data subject objects to the agency vierzehn02 processing for direct marketing purposes, the agency vierzehn02 will no longer process the personal data for these purposes.
In addition, the data subject has the right to object to the processing of personal data concerning him or her by the agency vierzehn02 for scientific or historical research purposes or for statistical purposes pursuant to Art. 89 (1) GDPR, unless such processing is necessary to perform a task carried out in the public interest.
To exercise the right to object, the data subject may contact any employee of the agency vierzehn02 or another employee directly. Furthermore, in the context of the use of information society services, the data subject is free to exercise his or her right of objection by means of automated procedures using technical specifications, notwithstanding Directive 2002/58/EC.

h) Automated individual decision-making, including profiling
Every data subject shall have the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her, unless the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is based on the data subject's explicit consent.
If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) is based on the data subject's explicit consent, the agency vierzehn02 shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, including at least the right to obtain human intervention on the part of the controller, to express his or her point of view and to contest the decision. If the data subject wishes to exercise his or her rights concerning automated decision-making, he or she may, at any time, contact any employee of the controller.

i) Right to withdraw consent under data protection law
Any data subject shall have the right granted by the European legislator to withdraw his or her consent to the processing of personal data at any time.
If the data subject wishes to exercise his or her right to withdraw his or her consent, he or she may, at any time, contact any employee of the controller.

The controller has integrated components of the LinkedIn Corporation on this website. LinkedIn is an internet-based social network that enables users to connect with existing business contacts and make new business contacts. Over 400 million registered users use LinkedIn in more than 200 countries. This makes LinkedIn currently the largest platform for business contacts and one of the most visited websites in the world.

The operating company of LinkedIn is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible for data protection matters outside the USA.

With each visit to our website, which is equipped with a LinkedIn component (LinkedIn plug-in), this component causes the browser used by the data subject to download a corresponding display of the LinkedIn component. Further information about the LinkedIn plug-ins can be found at https://docs.microsoft.com/en-us/linkedin/consumer/integrations/self-serve/plugins?context=linkedin/consumer/context . As part of this technical process, LinkedIn receives information about which specific subpage of our website is visited by the data subject.
If the data subject is logged in to LinkedIn at the same time, LinkedIn recognizes which specific subpage of our website the data subject visits with each visit to our website by the data subject and for the entire duration of their stay on our website. This information is collected by the LinkedIn component and assigned by LinkedIn to the respective LinkedIn account of the data subject. If the data subject clicks on a LinkedIn button integrated on our website, LinkedIn assigns this information to the personal LinkedIn user account of the data subject and stores the personal data.
Linkedin always receives information via the LinkedIn component that the data subject has visited our website, provided that the data subject is logged in to LinkedIn at the same time as accessing our website; This occurs regardless of whether the data subject clicks on the LinkedIn component or not. If the data subject does not want this information to be transmitted to LinkedIn, they can prevent this by logging out of their LinkedIn account before visiting our website.
LinkedIn offers the option of unsubscribing from e-mail messages, SMS messages and targeted ads, as well as managing ad settings, at www.linkedin.com/psettings/guest-controls. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame, which can set cookies. Such cookies can be rejected at www.linkedin.com/legal/cookie-policy. LinkedIn's applicable privacy policy can be found at www.linkedin.com/legal/privacy-policy. LinkedIn's cookie policy can be found at www.linkedin.com/legal/cookie-policy.

The controller has integrated Twitter components into this website. Twitter is a multilingual, publicly accessible microblogging service on which users can publish and distribute so-called tweets, i.e., short messages limited to 280 characters. These short messages are accessible to everyone, including those not logged in to Twitter. However, the tweets are also displayed to the respective user's so-called followers. Followers are other Twitter users who follow a user's tweets. Furthermore, Twitter enables the addressing of a broad audience via hashtags, links, or retweets.

The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

With each call-up to one of the individual pages of this website, which is operated by the controller and on which a Twitter component (Twitter button) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Twitter component to download a display of the corresponding Twitter component from Twitter. Further information on the Twitter buttons is available at publish.twitter.com. As part of this technical process, Twitter receives information about which specific sub-page of our website was visited by the data subject. The purpose of integrating the Twitter component is to enable our users to retransmit the contents of this website, to make this website known in the digital world, and to increase our visitor numbers.
If the data subject is logged in to Twitter at the same time, Twitter recognizes which specific sub-page of our website the data subject visits with each call-up to our website by the data subject and for the entire duration of their stay on our website. This information is collected by the Twitter component and assigned by Twitter to the respective Twitter account of the data subject. If the data subject clicks on one of the Twitter buttons integrated on our website, the data and information transmitted with it are assigned to the personal Twitter user account of the data subject and stored and processed by Twitter.
Twitter always receives information via the Twitter component that the data subject has visited our website, provided that the data subject is logged in to Twitter at the same time as accessing our website; this occurs regardless of whether the data subject clicks on the Twitter component or not. If the data subject does not want this information to be transmitted to Twitter, they can prevent this by logging out of their Twitter account before accessing our website.

Twitter's applicable data protection provisions can be found at twitter.com/privacy.

The controller has integrated Xing components into this website. Xing is an internet-based social network that enables users to connect with existing business contacts and establish new ones. Individual users can create a personal profile on Xing. Companies can, for example, create company profiles or publish job offers on Xing.

The operating company of Xing is XING SE, Dammtorstraße 30, 20354 Hamburg, Germany.

With each visit to one of the individual pages of this website, which is operated by the controller and on which a Xing component (Xing plug-in) has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Xing component to download a display of the corresponding Xing component from Xing. Further information about the Xing plug-in can be found at dev.xing.com/plugins. As part of this technical process, Xing receives information about which specific subpage of our website the data subject visits.
If the data subject is logged in to Xing at the same time, Xing recognizes which specific subpage of our website the data subject visits with each visit to our website by the data subject and for the entire duration of their stay on our website. This information is collected by the Xing component and assigned by Xing to the respective Xing account of the data subject. If the data subject clicks one of the Xing buttons integrated on our website, e.g. the "Share" button, Xing assigns this information to the personal Xing user account of the data subject and stores the personal data.
Xing always receives information via the Xing component that the data subject has visited our website if the data subject is logged in to Xing at the same time as accessing our website; this occurs regardless of whether the data subject clicks on the Xing component or not. If the data subject does not want this information to be transmitted to Xing, they can prevent it by logging out of their Xing account before accessing our website.
The privacy policy published by Xing, which can be accessed at privacy.xing.com/de/datenschutzerklaerung, provides information about the collection, processing, and use of personal data by Xing. Furthermore, Xing has published privacy information for the XING Share button at www.xing.com/app/share.

Art. 6 I lit. a GDPR serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, with processing operations necessary for the supply of goods or the provision of any other service or consideration, the processing is based on Art. 6 I lit. b GDPR. The same applies to such processing operations that are necessary for the performance of pre-contractual measures, for example in cases of enquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as for the fulfilment of tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data may become necessary in order to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured on our premises and their name, age, health insurance details or other vital information would have to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 I lit. d GDPR. Finally, processing operations could be based on Art. 6 I lit. f GDPR. This legal basis is used for processing operations which are not covered by any of the abovementioned legal grounds, if processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47 Sentence 2 GDPR).

If the processing of personal data is based on Article 6(1)(f) GDPR, our legitimate interest is the conduct of our business activities for the benefit of the well-being of all our employees and our shareholders.

The criterion for the duration of storage of personal data is the respective statutory retention period. After expiration of this period, the corresponding data will be routinely deleted unless it is no longer required for the fulfillment or initiation of a contract.

We would like to clarify that the provision of personal data is sometimes required by law (e.g. tax regulations) or can also arise from contractual provisions (e.g. information on the contractual partner). Sometimes it may be necessary for a data subject to provide us with personal data in order to conclude a contract, which we must subsequently process. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with them. Failure to provide the personal data would mean that the contract with the data subject could not be concluded. Before the data subject provides personal data, the data subject must contact one of our employees. Our employee will clarify to the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what consequences non-provision of the personal data would have.

As a responsible company, we do not use automated decision-making or profiling. This privacy policy was created by the privacy policy generator of the DGD Deutsche Gesellschaft für Datenschutz GmbH, which acts as the External data protection officer, in cooperation with Christian Solmecke, a lawyer specializing in IT and data protection law.