Would you like to make your brand better known and increase sales of your products? The vierzehn02 agency is your reliable partner. We develop customized strategies - from conception to implementation - and help you transform your website into a dynamic sales platform.
Many law firms look the same because they try to be everything at once.
Professional. Assertive. Approachable. Modern.
The result: indistinguishable.
For BRUNS legal, the goal wasn’t to create yet another variation on the theme.
Rather, it was to develop a brand identity that reflects the person behind it.
A lawyer who, above all, honestly assesses the chances of success and provides transparent information about risks along with a clear strategy.
So the challenge was clear:
To create a corporate identity for a labor law firm in Munich that isn’t run-of-the-mill, but instead showcases its personality—and appeals precisely to the clients who are looking for this kind of legal advice.
The starting point wasn’t design, but the question:
How does this law firm actually operate?
Not in the abstract, but in concrete terms.
The answer to that question became the foundation for the entire branding.
No visual embellishment. No staged “law firm world.”
Instead, a visual identity that consistently takes a back seat—and works precisely because of that.
Typography plays a central role here. With Americana as the serif font and Montserrat as the sans-serif, a clear system emerges: calm in appearance, precise in execution. No gimmicks, just a structure that holds everything together.
The color palette deliberately avoids classic law firm clichés.
A subdued gray forms the base, complemented by a muted shade of pink that adds distinction without being overpowering.
This approach is most evident in the visual elements.
No hands, no suits, no staged conversations.
Instead, spaces, lines, perspectives.
Images that don’t merely illustrate, but point the way.
A passageway. A clear path. A destination that comes into view.
This isn’t a metaphor.
It’s exactly what clients in labor law are looking for.
A branding concept for a labor law firm in Munich that doesn’t try to please everyone.
Instead, it speaks directly to the right audience.
The design is understated, minimalist, and precise.
It avoids visual gimmicks, and it is precisely this approach that gives it its distinctive character.
No cookie-cutter templates.
No law firm clichés.
Rather, it’s an image that fits the person behind it.
And that’s exactly why it works.
Because clients don’t choose “the best law firm.”
They choose the one that understands them.
Have we sparked your interest, or do you have any questions for us?
Feel free to send us an email with your request.
