Career websites – how vierzehn02 boosts recruiting

WHY THE HOMELY WAYS ARE NO LONGER ENOUGH

Finding qualified and competent employees is not so easy in the digital age. Detailed, digital job advertisements or the use of social media such as Xing or LinkedIn are not always enough to stand out from the competition. Career websites that are explicitly tailored to potential applicants are a useful addition.

In the following, we will show you how our agency implements attractive and effective career websites that make a lasting contribution to employer branding, using our clients frommer.legal, JUNE and INTARIA, as examples.

CAREER WEBSITE FOR FROMMER.LEGAL

The versatile law firm stands for a wide range of jobs that go beyond the work of a lawyer or paralegal. In the search for new employees, the client was keen to quickly create a sense of well-being for the company and the future circle of colleagues.

On frommer.legal's careers website, we did this through a series of interviews asking current employees about work, family and leisure. This content makes it immediately clear to applicants whether the employees are likeable and whether there could be a good interpersonal fit in addition to the professional level.

The website also includes a list of all jobs automatically generated by the HR Software „Personio“. Thanks to this detailed presentation, interested parties can find out in detail which job profiles and requirements are available without the HR department having to make any major effort. The application itself can be conveniently realized by means of automatic linking.

CAREER WEBSITE FOR JUNE

We also used „Personio“ for the careers page of the legal cloud platform JUNE. Employees and the employer's benefits are presented through short statements and meaningful images. This creates a different impression of the working atmosphere and character of JUNE as an employer. Details in text form are automatically retrieved directly via Personio, without any effort for the HR team.

A special feature of JUNE's careers page is a „team page“ where all employees, including their position within the company, can be found. The content is automatically updated and provides applicants, clients, and interested parties alike with insight into which contact person is responsible for which area.

CAREER WEBSITE FOR INTARIA

Unlike the companies mentioned above, INTARIA's career website does not present the various career profiles, from lawyers to IT professionals. As a committed training provider, the website presents the various training levels instead of the different training levels, in order to specifically address applicants based on qualifications and interests.

INTARIA's philosophy is to provide students with practical insights alongside their studies and to offer them employment after successful completion of their training. All available jobs are managed via a backend database and displayed individually in the respective areas of the training levels.

The career website is also aimed at school students who can complete an internship at INTARIA. As a special „trust signal“ for potential interested parties, a question can be asked of current interns via the website. This principle creates an important impression for school students: Instead of pure advertising for their own company, they receive an authentic answer from a current employee.

CONCLUSION ON CAREER WEBSITES

The three examples mentioned demonstrate how diverse the structure of a career website can be. A look at the respective pages reveals how they are implemented and what valuable information potential interested parties and applicants receive.

Even though the company websites we have implemented are already informative and engaging, dedicated career sites can be used to address the target group of applicants even more precisely. By using HR software such as „Personio“, this can be achieved after a one-time setup with minimal effort for the HR department.