The consulting firm (Loserth, Schranner Beckmann & Partner) is a reliable partner with strong values for small and medium-sized businesses, providing them with long-term support in all areas of business life. The firm offers comprehensive legal, tax, and auditing services, creating lasting value for its clients.
Despite its existing presence and existing but inconsistent communication of its services, the firm, which specializes in tax consulting, auditing, legal advice, and insolvency management, was faced with the challenge of repositioning and sharpening its brand. The existing look and website no longer met the firm's growing requirements.
A holistic approach was chosen to meet the challenges. A completely new brand identity was created, starting with a new name and a fresh logo, and culminating in the development of a new color scheme and imagery. The goal was to create a contemporary look and feel that optimally represents the firm's values and professionalism. These fundamental changes were seamlessly integrated into the business stationery and applied to advertisements and the firm's social media platforms.
New brand identity
The name, logo, and color scheme were carefully designed to combine authenticity and modernity. A comprehensive overhaul of the imagery ensured that the visual presentation is consistent with the firm's values. The result is a consistent, contemporary brand identity that conveys the firm's standards and expertise at first glance.
Integration across all areas
The newly created elements were not only implemented on the website, but also applied to business stationery, advertisements, and social media channels. This consistent implementation ensures that the firm's new aesthetic can be experienced at all levels, thereby strengthening its recognition value across all communication channels
The result is a contemporary website that meets the growing demands of the law firm. The new look reflects professionalism and reliability, while the improved technical implementation ensures an optimal user experience. The existing clear communication of services has been retained, but supplemented by a modern design and a contemporary technological platform.
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