SEA

INCREASE YOUR VISIBILITY WITH SEO AND GOOGLE ADS

Top rankings in Google search results increase the chances of companies in all industries reaching new customers and generating sales. To be successful on the world's most important search engine, you need to invest either time or money. In addition to a long-term search engine optimization (SEO) strategy, search engine advertising (SEA) can help you attract attention quickly. We explain when this is a good idea and how you can use Google Ads effectively and professionally.

SEARCH ENGINE ADVERTISING (SEA) AND THE DIFFERENCE TO SEO

Modern search engine marketing consists of SEO and SEA. Search engine optimization is primarily carried out actively on your website, for example through strong texts, meaningful media, and responsive programming. This also includes thematically relevant link building with references to external websites.

These measures are generally free of charge, but they take time to be effective. Especially with new websites, you should allow several weeks or even months to achieve good rankings on Google. This assumes that you have developed a well-thought-out SEO strategy with an experienced agency.

Search engine advertising with Google Ads, on the other hand, works immediately. You use Google's advertising network and create ads that appear directly after the campaign is launched in response to relevant search queries. You know this from your own experience as a Google user: Google ads are often found in the top positions.

SEO? SEA? OR BEST OF BOTH?

SEO and SEA are not mutually exclusive. They are two relevant pillars of a good online marketing strategy. Search engine optimization is an essential process that you must carry out continuously and that can be influenced by the quality of your website in terms of content and design.

Good rankings achieved through SEO will last for a long time. This depends on how your competitors behave and whether they want to use SEO strategies to achieve top positions in organic search results. SEA is completely independent of this. These are commercial advertising measures that you can carry out at any time. They are billed on a cost-per-click basis – i.e., only when a user actively clicks on the ad.

We therefore recommend pursuing both avenues of online marketing. This allows you to set priorities depending on factors such as the launch or relaunch of your website, new products, or the behavior of your competitors.

Man with magnifying glass looking at computer

FOR WHAT PURPOSES IS GOOGLE ADS BEST USED?

There are countless reasons to place ads on the Google network via Google Ads. If you have a sufficient marketing budget, text, image, or video ads can be placed permanently. In our experience, there are two situations in particular where search engine advertising is a good idea:

1. You have just launched your website or landing pages. Before these achieve good positions in Google searches through SEO measures, you can use SEA to draw the attention of searchers directly to your website with advertisements.

2. You want to advertise special content such as discounts, offers, or events. Such offers and websites would only achieve top rankings through SEO once your discount campaign or event has already ended. When placed as an advertisement via Google Ads, this current content is immediately visible in search queries.

SEARCH ENGINE ADVERTISING (SEA) AND THE DIFFERENCE TO SEO

Modern search engine marketing consists of SEO and SEA. Search engine optimization is primarily carried out actively on your website, for example through strong texts, meaningful media, and responsive programming. This also includes thematically relevant link building with references to external websites. These measures are generally free of charge, but they take time to take effect. Especially with new websites, you should plan on several weeks or even months to achieve good rankings on Google. That's assuming you've worked out a well-thought-out SEO strategy with an experienced agency. Search engine advertising with Google Ads, on the other hand, works immediately. You use Google's advertising network and create ads that appear directly after the campaign is launched for relevant search queries. You know this from your own experience as a Google user: Google ads are often found in the top positions.