The successful relaunch of your corporate website

HOW TO MAKE YOUR ONLINE PRESENCE FIT FOR THE FUTURE

Would you like to make your brand better known and increase sales of your products? The vierzehn02 agency is your reliable partner. We develop customized strategies - from conception to implementation - and help you transform your website into a dynamic sales platform.

1. DESIGN AND BRAND STRATEGY: HOW DOES YOUR BRAND BECOME VISIBLE ONLINE?

The first step in a website relaunch is to define the design and brand strategy. Your corporate website must reflect the values and image of your company. What works offline does not necessarily have to be convincing in the digital space. A successful translation of your brand to the web therefore requires a keen eye for detail and a clear strategy.

Important points in design development:

Set goals: What do you want to achieve with your website? Is it primarily intended to inform, sell, or serve as a communication platform?
Define your target audience: Which user groups do you want to address? The more precise your target group analysis, the better you can tailor your design and content to it.
Translate brand values digitally: Your brand must be recognizable and presented consistently in the digital world. Colors, fonts, logos, and the entire visual language should tie in with your offline identity while also meeting the requirements of the digital medium.

It is advisable to have this process accompanied by experts who are experienced in both branding and web design. After all, first impressions count on the internet – and they are often just a click away.

2. THE RIGHT TECHNICAL FOUNDATION: CMS AND TECHNOLOGY

A powerful content management system (CMS) forms the foundation of every corporate website. It facilitates the management and publication of content and is essential for an efficient and flexible website.

Important considerations when choosing a CMS:

User-friendliness: The CMS should be intuitive to use so that even employees without in-depth technical knowledge can edit content.
Functionality and expandability: Check which functions are important for your company. These include SEO tools, multilingualism, and the integration of third-party plugins.
Scalability and flexibility: Your CMS should be future-proof and able to grow with your company's requirements.

Choosing the right CMS depends on the individual requirements of your company. Popular systems such as WordPress, TYPO3, or Joomla offer a wide range of features that can be customized as needed.

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3. CONTENT STRATEGY: VALUABLE CONTENT FOR YOUR CORPORATE WEBSITE

Good content is the key to the success of any website. When relaunching, existing content should not be deleted without careful consideration. Instead, it is advisable to develop a well-thought-out content concept that continues to use proven content and adds new, relevant content.

Important steps for a successful content strategy:

Content audit: Review the existing content on your old website. What works well? Which content is outdated and can be revised or deleted?
New content: Create target group-oriented and relevant content that meets the current requirements of the internet. Also consider SEO-optimized texts that will help you be found more easily in search engines.
Content planning: Develop an editorial plan that continuously delivers new content to keep your website up to date and provide visitors with new information on a regular basis.

The content should be strategically thought out and tailored to your target groups. In the age of content marketing, your website plays a central role in your company's marketing strategy.

A screen, an iPad and a mobile phone display the Frommel.legal website

4. TECHNICAL IMPLEMENTATION: FUTURE-PROOF TECHNOLOGIES

In addition to design and content, technical implementation is crucial to the success of a website relaunch. Your corporate website should not only be state-of-the-art, but also designed with the future in mind.

Technical aspects to consider:

Responsiveness: Your website must be optimally displayed on all devices, from smartphones to tablets to desktops.
Fast loading times: Users expect fast websites. Long loading times can deter potential customers and lead to poorer SEO rankings.
Security: Implement security standards such as HTTPS and regular updates to prevent hacker attacks and protect your data.

Modern technologies, such as the headless approach, where content is managed independently of the presentation, offer additional flexibility and enable faster adaptation to new requirements.

5. GO LIVE AND CONTINUOUS OPTIMIZATION

The highlight of any relaunch is the go-live of the new corporate website. But that's not the end of the work – rather, it's the beginning of the continuous optimization phase.

Important points after going live:

Analytics and tracking: Use comprehensive tracking tools to analyze visitor behavior. You can use this data to continuously improve your website.
Content and social media marketing: Use your new website as a basis for further marketing activities. A well-maintained corporate website is at the heart of a successful online strategy.
Long-term planning: Draw up a plan for the coming months to continuously develop the content and functions of your website.

A successful relaunch does not end with going live. With regular optimizations and a clear strategy, you can ensure that your website remains successful in the future.

A corporate website relaunch is a worthwhile investment in the future of your company. With a well-thought-out strategy, state-of-the-art technology, and an appealing design, you can take your brand's online presence to a new level and be more successful in the long term.