CAMPAIGN FOR THE GERMANY LAUNCH

In 2010, the advertising agency vierzehn02 developed the entire market launch campaign for client Bizz'up. The product hero campaign for the Africa-inspired soft drink, featuring constantly new, topical headlines for the FIFA World Cup in South Africa, ran in daily newspapers, on large billboards, and on full-length columns. A cinema spot was also developed.

Magazine inserts – from postcards to the World Cup match schedule – rounded out the campaign.

Retailers were provided with retailer folders, POS displays for cans and bottles, crate plugs, and various advertising materials.

The restaurant industry was provided with restaurant folders, refrigerators, aprons, restaurant displays, and much more.