BRAND RELAUNCH AND CAMPAIGN

Brand Relaunch for Tirol Nussöl

Tirol Nussöl is one of the traditional Austrian brands that promote pleasant and safe sun exposure. The sun oil and sunscreen, with their various sun protection factors, are among the traditional sun protection products in the Alpine region. This is also reflected in the more classic brand design of previous generations.

In 2008, Tirol Nussöl was acquired by Dermapharm AG, which helped the brand undergo a fundamental relaunch. Our agency supported this relaunch with a large-scale campaign. We implemented the out-of-home campaign with photo shoots at various locations in Germany, Austria, and Spain, combining the summery feeling with the beauty of the Alps, an urban vibe, and the sound of the sea.

Our campaign for Tirol Nussöl included the creation of a new and modern website, the design of brochures for the brand's product range, the design of point-of-sale displays, and much more. With our creative ideas in the relaunch, Tirol Nussöl will be perceived as a contemporary and high-quality brand, without forgetting the company's traditional roots in Austria.